Old Spice Body Wash Labels

Brand: Old Spice body wash
What We’re Creating: commercials, stunts, social posts, packaging ideas, etc
Target: Men between 18-35
One-Liner/Single-Minded Thought: “Guys that smell better have more fun.”

 *Assignment from Dan Hofstadter’s copywriting course from WritingPad in Los Angeles, CA

My Approach:

Old Spice has a unique voice. To be true to their voice and unique to my writing style, I took some of their most famous scents and reimagined the descriptions written on the bottle. They have some exciting names to play around with, so I had some fun with this assignment. For the labels I chose, I envisioned them on the bottles of their body wash, so you should too.

The Labels:

OLD SPICE DYNASTY – The start of your legacy begins with the notes of leather and spice. Generations will remember from whom they were spawned. All hail our maker.

OLD SPICE ROYALTY – With the pits already removed from your black cherries and cognac in your right hand, you’re free to sit upon your throne and watch as your word becomes law. That’s King sh*t right there.

NIGHTPANTHER – With long-lasting lather comes a long-lasting scent, perfect for the man who works all day and plays all night. Make sure to stalk your prey before you wash because they’ll know you’re coming… even with the lights out.

TIMBER WITH SANDALWOOD – Many shall bend the knee to the man who smells of fresh wood and forest air and call him King. At least that’s what the Lumberjack Prophet told us, who presented himself while we concocted this scent. We’ve been searching for this mysterious man ever since… Could it be you?